“World Book Day is one of the most fun days at school, my three boys love to dress up as their favourite characters and dive into wonderful stories. Whilst the day will be different for most children this year, taking part with online school activities, they, just like my kids, will be reaching for their bookshelves and engaging in this lovely day. The reality for thousands of children however, those who live in poverty, won’t be taking part with the same enthusiasm and this is why I am supporting ‘Before it’s too Late’.”

The UnMumsy Mum author – Sarah Turner.

“The pressures on parents who are already struggling financially to put a hot meal on the table each day, understandably don’t have the disposable income to spend on books and there’s also a serious problem for children and families who don’t have access to tech that can support their learning – especially during school closures as they’re not able to take part in online school activities.” 

Writer and podcaster – Emma Gannon.

“I was very shy as a child and reading gave me a place to escape and to also find myself through characters and new perspectives. Stories gave me hope and confidence – characters felt like friends. I wish for every child to have the opportunity to find stories they enjoy and learn from, books that feel like support and inspiration for who they can become and what their futures hold. Every child deserves a book of their own and what better day to gift our love of books to the next generation by supporting this campaign.”

Author and broadcaster – Bolu Babalola.