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Help us reach 5000 children - before it’s too late.

Despite struggling through one of the worst periods for education in recent history, children, parents and teachers across the UK will soon be embarking on World Book Day activities on 4th March.


We believe every child should be able to participate in literacy events and yet there are thousands of children we must still reach.

Your support will help a child like Mia.

Join the conversation


Please help us spread the word by sharing your pictures and messages from the day on social media using the hashtag #beforeitstoolate. Feel free to tag us on Facebook, Twitter and Instagram.    





Enjoy our digital library!


Our free digital library features over 300 books for every child and family to enjoy.

Take a look →

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“World Book Day is one of the most fun days at school, my three boys love to dress up as their favourite characters and dive into wonderful stories. Whilst the day will be different for most children this year, taking part with online school activities, they, just like my kids, will be reaching for their bookshelves and engaging in this lovely day. The reality for thousands of children however, those who live in poverty, won’t be taking part with the same enthusiasm and this is why I am supporting ‘Before it’s too Late’.”


The UnMumsy Mum author – Sarah Turner.

Sarah Turner

“The pressures on parents who are already struggling financially to put a hot meal on the table each day, understandably don’t have the disposable income to spend on books and there’s also a serious problem for children and families who don’t have access to tech that can support their learning – especially during school closures as they’re not able to take part in online school activities.” 


Writer and podcaster – Emma Gannon.


Emma Gannon 3 Photo by Adam Brazier

“I was very shy as a child and reading gave me a place to escape and to also find myself through characters and new perspectives. Stories gave me hope and confidence – characters felt like friends. I wish for every child to have the opportunity to find stories they enjoy and learn from, books that feel like support and inspiration for who they can become and what their futures hold. Every child deserves a book of their own and what better day to gift our love of books to the next generation by supporting this campaign.”


Author and broadcaster – Bolu Babalola. 

Bolu Babalola
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