Social Media Policy
Social Media Guidelines Effective Date: February 2021
The World Literacy Foundation has embraced the digital revolution by becoming an active player in the internet field with a focus on social media channels.
Platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube offer a new space to communicate with our global community including partners, volunteers, donors, and advocates. We aim to do it in the best and most responsible way possible.
Purpose and Scope
This section contains the guidelines for partners, supporters, and volunteers when publishing information related to the World Literacy Foundation on social media, blogs, message boards, chat rooms, electronic newsletters, and other sites and services that permit users to share information with others in a simultaneous manner.
*This section can be updated frequently, please check it regularly.
Content Approval
Any digital content (social media post, press release, blog post, digital, newsletter, banners, and others) that aims to promote a relationship with the World Literacy Foundation must be approved by the World Literacy Foundation before its publication. If we find any statements or claims that are false or misleading, we will contact you for correction.
For any additional questions or support, reach out to info@worldliteracyfoundation.org
The following are our official social media accounts, make sure you follow us!
- Facebook @worldliteracyfoundation
- Twitter@WorldLiteracy
- Instagram @worldliteracy_foundation
- LinkedIn World Literacy Foundation
- YouTube World Literacy Foundation
Social Media Streams – Affiliated Projects
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Facebook @aprendeleyendocol @aprendeleyendo | Facebook @SunBooks.org @sunbooks__ | Facebook @readlearnandplay @readingoutofpoverty |
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Facebook @WorldLiteracySummit @WorldLiteracySummit | Facebook @UKReadsCharity @ukreads | Facebook @USAReadsWLF @usareads |
▸ Acknowledge your affiliation with the World Literacy Foundation: Disclose that you are a partner, volunteer, or ambassador of the organization by using the hashtag #WLFpartner, #WLFvolunteer or #WLFambassador respectively.
▸ Try to reference our account mid-message, not at the end.
▸ We provide a personal trackable link to approved partners.
▸ Always shorten links.
▸ Always be honest and accurate. Do not spread false information, or misleading claims about the World Literacy Foundation or any of our affiliated projects.
Recommended Messages About Us
▸ The World Literacy Foundation works to lift young people out of poverty through the power of literacy.
▸ The World Literacy Foundation strives to see children discover the joy of reading.
▸ 1 out of 5 people in the world cannot read and write. The World Literacy Foundation is here to change that!
▸ The World Literacy Foundation is a global non-profit organization working in the UK, the USA, Australia, Colombia and Africa.
▸ The World Literacy Foundation strives to ensure that every young individual regardless of geographic location has the opportunity to acquire literacy skills.
▸ The World Literacy Foundation provides quality education resource and literacy support to disadvantaged children who are struggling to read.
▸ The World Literacy Foundation envisions a world in which every one of us can read and write, in which there is free access to education for all.
▸ World Literacy Foundation- empowering children through literacy
Messages Length
▸ Facebook and Instagram: 1 or 2 short sentences
▸ Twitter: 280 characters
▸ LinkedIn: 1 or 2 short sentences
Relevant Hashtags
▸ #WorldLiteracyFoundation
▸ #LiteracyCantWait
▸ #GiveLiteracy
▸ #AprendeLeyendo
▸ #SunBooks
▸ #UKreads
▸ #USAreads
▸ #WLFambassador
▸ #WLS
▸ #WLFpartner
▸ #WLFfamily
WLF Colors
Fonts
We recommend using the following fonts on images
- Titles: Bebas Neue Bold
- Body: Roboto Regular
Logo
If you require the World Literacy Foundation logo, please request it via email at info@worldliteracyfoundation.org and specify the version.
Image Size
1080 x 1080 px or 940 x 788 px | 1024 x 512 px | 1024 x 512 px | 1080 x 1080 px | 1920 x 1080 px |
Image Quality
- Always use high resolution pictures for any post related to the World Literacy Foundation.
▸ If you require a picture from the organization for your own publications, please request it via email at info@worldliteracyfoundation.org.
▸. If using photos from third parties or from us, please credit the credit the owner. We recommend two ways: 📷 [source name] OR PH [source name]
Filters and Effects
We recommend not to use filters or effects on pictures that make look them unnatural or overexposed.
▸ Please keep the World Literacy Foundation related social media accounts separate from personal accounts.
▸ Under any circumstances post or release any information that is considered confidential or not public. If there are questions about what is considered confidential, employees should check with the organisation first.
▸ Social media use should not interfere with employee’s responsibilities at the World Literacy Foundation. Personal use of social media networks or personal blogging of online content is discouraged.
If employees publish content that involves work or subjects associated with the World Literacy Foundation, a disclaimer should be used, such as this: “The postings on this site are my own and may not represent the World Literacy Foundation opinions.”
If you see misrepresentations made about the World Literacy Foundation in the media, you may point that out. Always do so with respect and with the facts.

Social Media Policy
Social Media Policy
Social Media Policy
Social Media Policy World Literacy Foundation
We’re the World Literacy Foundation We envision a world in which every one of us can read and write, in which there is free access to education for all. The World Literacy Foundation is global a non-profit organization striving to ensure that every child regardless of geographic location has the opportunity to acquire literacy skills and books to reach their full potential – succeeding at school and beyond.Thanks to You, We Did It! In 2019-20, our programs and services impacted 116K+ children, parents, and communities in the locations where we operate through book distributions, reading sessions, literacy mentoring, solar-powered tablets, and more. We also reached a global audience via digital channels with our message about the importance of literacy and reading in our daily lives.
Why Literacy? At the World Literacy Foundation, we believe in literacy as the foundation of lifelong learning and education. People who cannot read or write experience difficulties with simple everyday tasks such as reading the label of a medicine bottle, filling in a job application or understanding a traffic sign. When we help someone to acquire literacy skills, we are empowering them to access to better opportunities in life to break the poverty cycle.
Literacy Beyond Reading and Writing Literacy is defined as the ability to read, write, speak, and listen, which to communicate effectively with one another (Department of Education and Training, n.d). However, in this generation, literacy goes beyond reading, comprehension, and writing skills. Literacy is an essential ability to participate actively and meaningfully in society. On a global scale, UNESCO (2019) indicates that 773 million