fbpx

Social Media Policy and Guidelines

The World Literacy Foundation has embraced the digital revolution by becoming an active player in the internet field with a focus on social media channels.

 

Platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube offer a new space to communicate with our global community including partners, volunteers, donors, and advocates. We aim to do it in the best and most responsible way possible.

 

Purpose and Scope

 

This section contains the guidelines for partners, supporters, and volunteers when publishing information related to the World Literacy Foundation on social media, blogs, message boards, chat rooms, electronic newsletters, and other sites and services that permit users to share information with others in a simultaneous manner.

 

*This section can be updated frequently, please check it regularly.

 

Content Approval

 

Any digital content (social media post, press release, blog post, digital, newsletter, banners) that aims to promote a relationship with the World Literacy Foundation must be approved by the World Literacy Foundation before its publication. If we find any statements or claims that are false or misleading, we will contact you for correction. 

 

For any additional questions or support, reach out to info@worldliteracyfoundation.org

 

Social Media Guidelines Effective Date: February 2021

 

Official Social Media Streams

 

The following are our official social media accounts, make sure you follow us!

 

Affiliated Projects Social Media Streams

  • Acknowledge your affiliation with the World Literacy Foundation: Disclose that you are a partner, volunteer, or ambassador of the organization by using the hashtag #WLFpartner, #WLFvolunteer or #WLFambassador respectively.
  • Try to reference our account mid-message, not at the end.
  • We provide a personal trackable link to approved partners.
  • Always shorten links.
  • Always be honest and accurate. Do not spread false information, rumors, or misleading claims about the World Literacy Foundation or any of our affiliated projects.

 

Recommended Messages About Us

 

  • The World Literacy Foundation works to lift young people out of poverty through the power of literacy.
  • The World Literacy Foundation strives to see children discover the joy of reading.
  • 1 out of 5 people in the world cannot read and write. The World Literacy Foundation is here to change that!
  • The World Literacy Foundation is a global non-profit organization working in the UK, the USA, Australia, Colombia and Africa.
  • The World Literacy Foundation strives to ensure that every young individual regardless of geographic location has the opportunity to acquire literacy skills.
  • The World Literacy Foundation provides quality education resource and literacy support to disadvantaged children who are struggling to read.
  • The World Literacy Foundation envisions a world in which every one of us can read and write, in which there is free access to education for all.
  • World Literacy Foundation- empowering children through literacy

 

Messages Length

  • Facebook and Instagram: 1 or 2 short sentences
  • Twitter: 280 characters
  • LinkedIn: 1 or 2 short sentences

 

Relevant Hashtags

 

  • #WorldLiteracyFoundation
  • #LiteracyCantWait
  • #GiveLiteracy
  • #AprendeLeyendo
  • #SunBooks
  • #UKreads
  • #USAreads
  • #WLFambassador
  • #WLS

 

WLF Colors

#367C89

#209A89

#50BA66

#74CAC1

#F9C859

#000000

Fonts

 

We recommend using the following fonts on images

 

Logo

 

If you require the World Literacy Foundation logo, please request it via email at info@worldliteracyfoundation.org and specify the version.  

Original

Original WLF LOGO

Light Background

Black WLF LOGO 02

Dark Background

white WLF LOGO 03

Image Size

1080 x 1080 px or 940 x 788 px

1024 x 512 px

1024 x 512 px

1080 x 1080 px

1920 x 1080 px

Image Quality

 

  • Always use high resolution pictures for any post related to the World Literacy Foundation.

image quality social media guideliens

  • If you require a picture from the organization for your own publications, please request it via email at info@worldliteracyfoundation.org.
  • If using photos from third parties or from us, please credit the credit the owner. We recommend two ways: 📷 [source name] OR PH [source name]

 

Filters and Effects

 

We recommend not to use filters or effects on pictures that make look them unnatural or overexposed.

 

  • Please keep the World Literacy Foundation related social media accounts separate from personal accounts.
  • Under any circumstances post or release any information that is considered confidential or not public. If there are questions about what is considered confidential, employees should check with the organisation first.
  • Social media use shouldn’t interfere with employee’s responsibilities at the World Literacy Foundation. Personal use of social media networks or personal blogging of online content is discouraged.
  • If employees publish content that involves work or subjects associated with the World Literacy Foundation, a disclaimer should be used, such as this: “The postings on this site are my own and may not represent the World Literacy Foundation opinions.”
  • If you see misrepresentations made about the World Literacy Foundation in the media, you may point that out. Always do so with respect and with the facts.

CONTACT US

AUSTRALIA & ASIA

home icon  15/20 Commercial Road
 3004 Melbourne – Australia
home icon +61 03 9995 0079
ABN: 33 940 354 008
I.A.N: A0055790R DGR

NORTH AMERICA

home icon PO Box 44
Grandville 49468 Michigan– USA
home icon +1 616 710 1932
501 (c) 3 EIN 46-1201100

UK & EUROPE

home icon Suite 225 – 46
Eversholt Street
London NW1 1DA United Kingdom
home icon +44 7 842930125
Charity No. 1154264
Company No. 08475669

SOUTH AMERICA

home icon PO Box No 10
Manizales – Colombia
home icon +57 3148217736
Tax ID: 00000901239830 – 2
Registration: 0090055212

AFRICA

home icon PO Box 21427
Kampala – Uganda
home icon + 256 785 235776
Charity No. FORR139122056NB

LET'S KEEP IN TOUCH!
Subscribe to our Newsletter for updates on our work and the literacy sector.