Christmas Appeal Social Media Guidelines Effective Date: November 2021
The World Literacy Foundation has embraced the digital revolution by becoming an active player in the internet field with a focus on social media channels.
Platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube offer a new space to communicate with our global community including partners and supporters.
After the disruptions to the education system over the last two years, the literacy of millions has suffered. Without the learning support they need now, young children are at risk of becoming illiterate adults.
This holiday season, your gift can help change a child’s story forever by sending a personalised book donation through World Literacy Foundation. Learn more about the campaign.
This section contains the guidelines for partners and supporters when publishing information related to the World Literacy Foundation Christmas Appeal on social media, blogs, message boards, chat rooms, electronic newsletters, and other sites and services that permit users to share information with others in a simultaneous manner.
The following are our official social media accounts, make sure you tag us when you use our content:
Facebook | Facebook | |
Facebook | Facebook | Facebook Download Social Media Kit (Español) |
▸ Did you know thousands of children around the world don’t own a single book? Help World Literacy Foundation change that this holiday season by joining their Christmas Giving Initiative.
▸ This holiday season, help World Literacy Foundation give books to children in need. The gift of literacy can #changethestory for millions of children around the world.
▸ Donate to World Literacy Foundation Christmas Appeal and give children around the world the chance to #changethestory. Your gift can help turn the page on illiteracy and change a child’s story forever.
▸ Provide children the tools to bridge the knowledge gap caused by the school closures. Without access to books, many children fell behind and are struggling to catch up. Join World Literacy Foundation Christmas Appeal to fight illiteracy.
▸ Literacy is the key to the path out of poverty. Join World Literacy Foundation Christmas appeal to provide the tools children need to change their story.
▸ I am giving a new beginning this holiday season. Will you join me?
▸ The World Literacy Foundation works to lift young people out of poverty through the power of literacy.
▸ The World Literacy Foundation strives to see children discover the joy of reading.
▸ 1 out of 5 people in the world cannot read and write. The World Literacy Foundation is here to change that!
▸ The World Literacy Foundation is a global non-profit organization working in the UK, the USA, Australia, Colombia and Africa.
▸ The World Literacy Foundation strives to ensure that every young individual regardless of geographic location has the opportunity to acquire literacy skills.
▸ The World Literacy Foundation provides quality education resource and literacy support to disadvantaged children who are struggling to read.
▸ The World Literacy Foundation envisions a world in which every one of us can read and write, in which there is free access to education for all.
▸ World Literacy Foundation- empowering children through literacy
▸ Facebook and Instagram: 1 or 2 short sentences
▸ Twitter: 280 characters
▸ LinkedIn: 1 or 2 short sentences
▸#changethestory
▸#christmasgiving
▸#giftofliteracy
▸#WLF
▸#WorldLiteracyFoundation
▸ #AprendeLeyendo
▸ #SunBooks
▸ #UKreads
▸ #USAreads
▸ #WLFpartner
▸ #WorldLitfamily
We recommend using the following fonts on images
Please find the Christmas logo version in our social media kit.
In our social media kit, we included different assets to use across different channels. Please use the following chart as a recommendation:
1080 x 1080 px | 1024 x 512 px | 1024 x 512 px | 1080 x 1080 px | 1920 x 1080 px |
▸ If you require additional pictures from the organization for your own publications, please request it via email at info@worldliteracyfoundation.org.
We recommend not to use filters or effects on pictures that make look them unnatural or overexposed.
We’re the World Literacy Foundation We envision a world in which every one of us can read and write, in which there is free access to education for all. The World Literacy Foundation is global a non-profit organization striving to ensure that every child regardless of geographic location has the opportunity to acquire literacy skills and books to reach their full potential – succeeding at school and beyond.Thanks to You, We Did It! In 2019-20, our programs and services impacted 116K+ children, parents, and communities in the locations where we operate through book distributions, reading sessions, literacy mentoring, solar-powered tablets, and more. We also reached a global audience via digital channels with our message about the importance of literacy and reading in our daily lives.
Why Literacy? At the World Literacy Foundation, we believe in literacy as the foundation of lifelong learning and education. People who cannot read or write experience difficulties with simple everyday tasks such as reading the label of a medicine bottle, filling in a job application or understanding a traffic sign. When we help someone to acquire literacy skills, we are empowering them to access to better opportunities in life to break the poverty cycle.
Literacy Beyond Reading and Writing Literacy is defined as the ability to read, write, speak, and listen, which to communicate effectively with one another (Department of Education and Training, n.d). However, in this generation, literacy goes beyond reading, comprehension, and writing skills. Literacy is an essential ability to participate actively and meaningfully in society. On a global scale, UNESCO (2019) indicates that 773 million