Christmas Appeal Social Media Guidelines Effective Date: November 2021

The World Literacy Foundation has embraced the digital revolution by becoming an active player in the internet field with a focus on social media channels.

Platforms such as Facebook, Twitter, Instagram, LinkedIn, and YouTube offer a new space to communicate with our global community including partners and supporters.

2021 Global Christmas Appeal: Change the Story

After the disruptions to the education system over the last two years, the literacy of millions has suffered. Without the learning support they need now, young children are at risk of becoming illiterate adults. 

This holiday season, your gift can help change a child’s story forever by sending a personalised book donation through World Literacy Foundation. Learn more about the campaign.

Purpose and Scope

This section contains the guidelines for partners and supporters when publishing information related to the World Literacy Foundation Christmas Appeal on social media, blogs, message boards, chat rooms, electronic newsletters, and other sites and services that permit users to share information with others in a simultaneous manner. 

Christmas Appeal

Christmas Appeal

Christmas Appeal

Social Media Policy

Social Media Policy World Literacy Foundation

We’re the World Literacy Foundation We envision a world in which every one of us can read and write, in which there is free access to education for all. The World Literacy Foundation is global a non-profit organization striving to ensure that every child regardless of geographic location has the opportunity to acquire literacy skills and books to reach their full potential – succeeding at school and beyond.Thanks to You, We Did It! In 2019-20, our programs and services impacted 116K+ children, parents, and communities in the locations where we operate through book distributions, reading sessions, literacy mentoring, solar-powered tablets, and more. We also reached a global audience via digital channels with our message about the importance of literacy and reading in our daily lives.

Why Literacy? At the World Literacy Foundation, we believe in literacy as the foundation of lifelong learning and education. People who cannot read or write experience difficulties with simple everyday tasks such as reading the label of a medicine bottle, filling in a job application or understanding a traffic sign. When we help someone to acquire literacy skills, we are empowering them to access to better opportunities in life to break the poverty cycle.

Literacy Beyond Reading and Writing Literacy is defined as the ability to read, write, speak, and listen, which to communicate effectively with one another (Department of Education and Training, n.d). However, in this generation, literacy goes beyond reading, comprehension, and writing skills. Literacy is an essential ability to participate actively and meaningfully in society. On a global scale, UNESCO (2019) indicates that 773 million